Cheese!
The task from Russian dairy factory was to create a brand to provoke a fresh and spontaneous purchase. A choice that is made without thinking. The Brandpackers did it and still the catchy packaging plays a major role for sales.
![](https://www.brightminds.design/wp-content/uploads/2020/02/Chiz5a.jpg)
Ask questions.
They matter more than answers.
Design is an intermediary between you and the consumer, your most reliable agent. Whether we like it or not, he participates in a dialogue. What does he tell the consumer, what properties does the product translate? Simplify your approach and concentrate on the idea: what exactly should the buyer learn?